ONTARIO GOVERNMENT
The Future is Electric

Billions of dollars in global EV investments have been pouring into the province. So, how do you tell people about something they don't even know and make them give a rat's ass about it? By entertaining them. We bottled up the 'electric' excitement of the EV news and physically brought it to life across everything we did. 

This fully integrated campaign consisted of 30 and 15-second TV/online commercials, out of home, a custom billboard with illuminated type, print, digital, social and XM where, for the first time ever, a Van de Graaff generator was used outside a science museum to let consumers experience a bit of the hair-raising excitement that the characters in our commercial did.

​

(Freelance Creative Director, Rethink)