When you’re creating a brand story, the most believable and engaging ones are those that come from a truth about the product or service. In my case, a passion for this business is something I deeply feel. But when others recognize it too; and see it in your thoughts and actions, you know you’ve discovered your brand truth.

 

Below are excerpts of recommendations from clients, agency executives, peers and some incedibly talented creatives that I’ve had the good fortune of working with.

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"Gary is incredibly passionate about the work and the people he is working alongside. He jumped in with complete dedication and was willing to help in whatever way possible, going above and beyond the call of duty."

- Jordan Doucette, Chief Creative Officer, Dentsu, Toronto (formerly Chief Creative Officer, TAXI Canada)

 

"Gary immersed himself entirely into his work with CAMH. His passion for the cause, creativity, and insights have been invaluable. The result was a brilliant awareness campaign to change attitudes and behaviours about mental illness. Gary always went over and above our expectations and really understood our aims and needs."

- Liza Jerome, Centre for Addiction & Mental Health

 

"If I were to use one word to describe Gary, it's 'passion.' Gary has a passion for great work, passion and commitment to finding great opportunities, and in Capital C's case, a passion for change. In his time here, his focus on building an agency around innovative thinking and creating a culture of support for big ideas made working with him a pleasurable experience. His personality is infectious, and his passion is undeniable.

- Raul Garcia, Executive Creative Director, Angry Butterfly

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"I have been in the agency business for over three decades. You live and die by your people - their passion, their creativity, their will and capability to help the client win. One of best is Gary Watson - smart, focused, strategic and creative with an unbelievable work ethic and ability to lead." 

- Tony Chapman, Canada's Marketing Hall of Legends Inductee

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"Gary's unwavering passion for the industry, enthusiastic approach to his craft and commitment to doing whatever it takes to get to a big idea make him a Creative Director you want to work hard for."

- Joshua Stein, ECD, McCann Canada

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"Gary can see a creative opportunity in everything. He is highly collaborative and insightful. He brings clients along for the journey, making them feel confident that he understands their needs and his solution is business-building and engaging. He is always willing to go above and beyond to make the work the best it can be."

- Lezlie Grossman, former VP, Managing Director, FCB Canada

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"Gary was instrumental in helping shape and develop the brand’s image and creative strategy. A highly-talented individual, Gary was never not afraid to think outside the box - always recommending new and interesting creative and digital ideas. He embraced each project/challenge no matter how big or small it was to deliver results."

- Maria Radulovic, HomeSense 

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