It was 'The Big Game.' So, we decided to go big with this production which included the stunt coordinator and stuntmen from Mad Max "Fury Road" and the cinematographer of "Superman" amongst the crew. It also starred a hybrid vehicle capable of outmanoeuvring and outlasting its gas-guzzling peers. And it all paid off - the commercial received over 6 million YouTube views in under 4 days. It was also recognized in ADCC and Applied Arts.

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(Freelance Writer, Innocean Canada)