You never know what you’re going to get when you’re asked to direct a bunch of young kids. You can’t really control what they say or do.

Fortunately, I had a President’s Choice chef that had worked with her fair share of kids and was accustomed to standing up and performing in front of people.

And while we could’ve shot a simulated cooking school with the chef and kids,

I wanted to conduct some 'before and after' interviews to show the kid’s change in attitude towards food. And although there were certain ‘brand’ shots that were mandatory, mixing them in with some other grocery shopping and adding a gag or two helped to minimize the “brand sell” and make it feel more integrated.