WTF? stands for “What’s The Flavour?” right? Well, it certainly could have because the flavour of this slurpee was hard to discern (mango, vanilla, peach?). But to teens who hung out at the local convenience store, the WTF? acronym likely had a different meaning. This campaign all started with the client letting us name the beverage. But then they let us produce 20 provocative videos that imagined how WTF? was created. The videos were released in waves during the early summer period and seeded by bloggers, resulting in the product selling out before the final piece of content was even released. This campaign was also a huge success, winning Gold at Marketing, ADCC, Applied Arts and CMAs.

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(Creative Director, Bos)