There are few opportunities in your career when you get to do truly meaningful work. Important work. Work that not only helps the client but helps you grow spiritually and emotionally. This was one such project.

From a strategic perspective, we helped Na-Me-Res articulate their brand purpose: Helping Homeless Indigenous Men Find Their Mino Bimaadiziwin (good life) underpinned with the theme of resilience - which permeates their new website and forms the foundation of the video.

I feel honoured to have been able to work with award-winning Indigenous author of From The Ashes, Jesse Thistle on the film's narrative and equally as blessed to have Stratford Festival Indigenous actor Chris Mejaki voice it. With a special thanks to director David Tennant who so beautifully brought the words to life.

This is one project I will never forget.

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(Freelance Creative Director/Writer, Ground Zero)