What you won’t see in this video is the stuff that happened behind-the-scenes: constructing a custom mall map from scratch; installing a 90” 4K TV to project live action of an actor upstairs in the mall’s office; setting up a wireless feed so he could play Pictionary in real-time with shoppers; hiring a 26-piece marching band at the last minute; and rigging 8 cameras to capture it.  

This video was recognized in Applied Arts, ADCC, the AToMiC Awards and was chosen as Best Interactive of the Week by JWT Global Creative Director Matt Eastwood.

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(Executive Creative Director, TrojanOne)