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SEE THE GOOD
AI-generated films

When I spoke to a friend and former colleague in November 2024, he had recently founded See the Good, a global project whose mission was to stem the exponential rise of hate based on race, gender, colour or religion. Their initial videos featured inspiring stories of ethnically-diverse individuals who had made significant contributions to humankind with their innovations. They were narrated by international celebrities like Michael Douglas, Gene Simmons, Mayim Bialik, Geddy Lee and others. Instead of creating additional mini-docs, I decided to take a different tact and treat my films as brand-building pieces of content. Taking more of a big picture approach of what this organization was trying to achieve. The result was a series of 3 films created entirely with AI tools Midjourney and Runway. To date, they've been viewed in countries all around the world from Israel to South Africa. And it's my hope that they help See the Good realize their goal.

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