Here’s a campaign that grew in stride with the team. Given that the Toronto Blue Jays are the only Canadian franchise, we sought to rally the whole country around the team and everything that makes us who we are. The result: “Baseball North. It’s a Different Kind of Game Up Here.” And while the Jays went on to win back-to-back World Series championships during the run of this campaign, we celebrated our own victories with a multitude of advertising award show wins including Gold multimedia campaign in ADCC and Marketing.

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(Group Creative Director, Maclaren McCann)